The NFL Players Association is launching a campaign this week to urge fans to buy a long-term residence and rent it out.
The campaign will target the NFL’s two biggest markets in the country, New York and Los Angeles, to appeal to players and their families, according to a league official who spoke on the condition of anonymity to discuss the effort.
The effort will also call for the league to make sure fans are being helped financially, said the official, who added that the effort is still in its early stages.
It was not immediately clear what the campaign would look like.
NFL teams have historically been reluctant to sell short-term housing, preferring to stay in their home cities and wait for their teams to return.
The league has spent hundreds of millions of dollars on long-stay apartments, and it is unclear whether the league has made a profit off its investment.
But the move is expected to make the league more appealing to its most loyal fans, as the league moves toward building more stadium-size stadiums and bringing more star players to the field.
A recent survey by the National Association of Realtors showed that most owners are considering short-stay homes as a way to boost revenue.
In New York, a recent study by the Realtor Association of Greater New York found that 71 percent of those surveyed who own or rent their homes for at least a year said they would consider a short- or long-duration home.
The average price of a long term home is now $1.4 million, according the report, which was based on data from the National Assn.
of Realty, the nation’s largest association of real estate agents.
The survey was conducted in December and was conducted of 1,000 residents and was funded by the U.S. Department of Housing and Urban Development.
The median home price in New York City is $1,890,000.
The report found that many owners said they wanted to move their team, even if they were reluctant to do so.
In a 2015 survey by Realtories.com, an online real estate service, more than a quarter of respondents said they are interested in short- and long-lasting homes.
The majority of those who answered the survey said they did not know if they would move a team or not.
A report last month from the Urban Land Institute found that long- and short-lasting units are becoming more expensive, but also that owners of long-time properties are buying the properties and renting them out.
A study last year from the Landlord-Tenant Board, an advocacy group, found that only 20 percent of landlords were buying long- or short-duration units.
The Landlord and Tenant Board report, however, said owners are buying and renting longer-term properties.
The NFLPA, the union that represents NFL players, has pushed the league for years to increase its home stadium capacity and to help fans.
The current home market for the NFL is limited by a lack of room for long- term rentals.
The Rams have been the subject of speculation about relocating to Los Angeles because of a shortage of parking spaces.
The New York Giants have been looking at moving to New Jersey, but that plan has been put on hold.
The owners of the Philadelphia Eagles have not said if they will move to New York or other cities, though several team officials have said they have considered such a move.